Make informed business decisions
To make data-driven decisions and be more competitive, it is becoming critically important for businesses to gather business intelligence. Business intelligence is timely and actionable information about new customer markets, industry trends, competitors, suppliers, workforce wages, and more.
This is a crucial part of any business - it allows you to see the bigger picture so you can make decisions based on the reality of what's happening.
Running a business is not a guessing game. Your business is communicating with you - if you want to sustain it, you need to listen to it.